The Specialized Crux is, perhaps, the ultimate one-bike setup for tackling both gravel and tarmac with ease.

In collaboration with photographer, Torsten Christen, our task was to create a captivating video that tells the story of the Specialized Crux and its versatility. We wanted to showcase how this bike is the perfect companion for cyclists who crave adventure and demand a reliable ride across diverse terrains.

The campaign was developed for the Aarhus-based bikeshop, Bings Bikestore.